Luxury Escapes Drives 21K+ Room Nights in 4 Weeks for Destination Gold Coast
Luxury Escapes is proud to announce the fantastic results of its four-week partnership with Destination Gold Coast, Tourism and Events Queensland, Village Roadshow Theme Parks and Ardent Leisure , which exceeded expectations with targets thanks to a family-focused digital and social media campaign.
The campaign featured 14 Gold Coast hotels and sold 21k+ room nights.
Focusing on the Gold Coast as a family-friendly destination, Luxury Escapes promoted the campaign via 43 social media posts, generating a reach of 2M+ and 30K+ user comments. Additional marketing channels utilised include print ads across regional newspapers, video (128K+ views) and nine dedicated, family-focused magazine articles (27K+ page views), resulting in 1.9K+ new users.
Luxury Escapes’ Tourism Boards Partnership Manager Jodie Collins says: “The Gold Coast campaign spoke to our audience through various mediums including TV and print, with a heavy focus on digital and social media marketing. “As a result, we exceeded the room nights target by double and we were able to engage with new and existing members via a strong content plan and through our digital channels to educate them on the product offerings available.
She adds: “The campaign was a huge success for all key stakeholders and enabled us to reinforce Destination Gold Coast’s key messages of being a family-friendly destination.”
Further tourism board partnerships are in the pipeline.
Luxury Escapes partners with a wide range of partners, including tourism boards, global hotel brands, cruise lines and boutique properties, tailoring campaigns to suit partners’ individual needs. Get in touch to find out how you can partner with Luxury Escapes on a successful campaign.
For more success in the Gold Coast check out our Kingfisher Bay Partner Spotlight.