Consumer Travel Trends: What Influences a Customer's Decision

Authored by: Alicia Ng (Senior Content Producer at Luxury Escapes) 

Purchasing a holiday package is rarely ever a split-second decision, with so many aspects influencing the final purchase. We reached out to over 300 of our members to uncover the key elements that turns an appealing holiday package into a tangible purchase. 

What Luxury Escapes inclusion is the most important to you?

Dining Experiences:

“Definitely food – being able to go somewhere without having to worry about finding restaurants.”

“The dining and drink inclusions are fabulous. It really does give a sense of luxury and means you don’t have to worry about additional costs.”

Airport Transfers:

“Airport transfers make you feel like you’re really on holiday when you don’t have to grab a cab.”

“Definitely airport transfers. As a parent of two small children, the last thing you want to worry about when you get to your destination is the transport to your accommodation!”

Spa Treatments:

“Massages! I book our honeymoon using a Luxury Escapes package and as we were on a budget it was great to have some extra luxury included!”

“Massages – because everyone deserves to have some relaxation time when on holidays”

 Do you book accommodation or flights first?

What content do you need when choosing accommodation?

What is the most appealing part of purchasing a Luxury Escapes package?

“It’s not just accommodation. If there are spa treatments or vouchers for activities once you get there this means you spend more time enjoying your holiday instead of trying to find things to do and sometimes they’ve made inclusions you wouldn’t have found or thought of yourself”

“The dining and drink inclusions are fabulous. It really does give a sense of luxury and means you don’t have to worry

“Food and drinks! When they are included in a package it takes the worry out of having to make sure you have enough money when it’s finally time to holiday.”

“I love the collection of the little things that you don’t expect but add to the overall experience. The champagne on arrival, dinner on the beach, care-free transfers and the truly unique locations that you offer.