Luxury Escapes Welcomes its One Millionth Facebook Follower

Authored by: Peter Taylor (Head of PR - Luxury Escapes)

Luxury Escapes, the online home of great deals to amazing places, reached one million Facebook followers this week, making it one of Australia’s favourite destinations for holiday inspiration and offers.

The Luxury Escapes Facebook page (http://www.facebook.com/luxuryescapestravel) serves up the latest travel news, offers and hot topics all day long, and allows the audience to interact with the team behind the scenes at the Melbourne-based online travel agency.

“Over the years, we’ve continued to experiment with Facebook and listen to what the audience wants,” Luxury Escapes General Manager, Blake Hutchison, said. 

“The result is a robust, engaged community that is consuming and sharing their Luxury Escapes experiences long after the holiday ends.”

“The incredible engagement from our Facebook community inspired us to create Australia’s first weekly travel show, LE Live, streamed exclusively through Facebook Live. Streaming from a custom-built live set at Luxury Escapes’ South Melbourne headquarters, LE Live attracts tens of thousands of unique viewers each week.”

In addition to its main page, Luxury Escapes recently launched a Bali Insiders Facebook pages which attracted more than 1000 fans in its first week.The Facebook platform is a key component in Luxury Escapes’ cross-media portfolio, which also includes Pinterest, Twitter and Instagram.

Luxury Escapes reached an average of more than 19 million unique visitors each month for the past 12 months, a 21 percent increase in year-over-year growth.

For more information head to www.facebook.com/luxuryescapestravel